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What’s More American?

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Whats more American than ice cold Coca-Cola and your favorite Soca summer styles? Having them both on the Fourth of July, of course! Whether you’re taking a lake day, picnic before the fireworks, or a barbecue at home, we know you want to show your patriotic side and your style sense.
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V is for Victory

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Staying cute AND cool in these hot summer months is always a battle, but we bring good news! Victory is ours! How did we conquer this heat wave you ask? Why co-ordinates, of course! The material is light-weight, and stripes are always in! So what could make for a better summer outfit for a SOCA fashionista?
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It’s Mumu Monday Time

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We happen to be very fond of anything that makes us feel like we’re heading to the beach. This Show Me Your Mumu Texas Kimono in Rum Diaries definitely does the trick. So light and airy, it ruffles in the breeze almost as though we were taking an evening walk on the beach to cool our sun-kissed skin. We paired it with Mumu’s Peta Tunic and sea glass inspired jewelry by Love Poppy Jewels to complete the sea side vibe. Free People never disappoints with some strappy flat forms to keep it casual but chic. Can’t you just feel the tide rushing over your toes?
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#seesummerbetter with Warby Parker

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Warby Parker was founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses. Therefore, they take pride in providing fashionable and affordable eyeware to the masses while also serving those who don’t have the necessary funds to purchase their own. They give away one free pair of glasses for every pair sold. (Round of applause please!)
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Designer Spotlight: Chan Luu

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We’re proud to welcome our newest jewelry designer, Chan Luu, to the Soca family! Known for her signature wrap bracelets, the Vietnam born designer is a true trendsetter in the fashion industry. Whether your style is modern, bohemian, or classic, Chan Luu jewelry is sure to add interest to any outfit!
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Spring Prints

Spring is finally starting to creep its way back into our lives!!! *we jump for joy* Bring on the sunshine, warm days by the pool, and new spring prints to freshen up our look. After months of being wrapped up in dark, heavy layers, it’s so nice to let our arms and legs free! Spring prints always feel a little more fun and flirty and add a much needed breath of fresh air to our wardrobes. We’ve rounded up our top five prints for spring — check them out below.
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Beauty Picks: Kathleen Tenner

We’re kicking off our newest blog series, Beauty Picks — five products that you can’t live without.  Check out our owner and CEO, Kathleen Tenner’s, favorite beauty bits!
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