free shipping on orders of $100+

BLOG

Trend: Vests

Vests-1

One of our favorite trends right now is the vest (also known as: the sleeveless jacket). Now that Fall is right around the corner, we’ve been loving the layered look. Vests come in all shapes and sizes, and there’s not a type that isn’t in style right now: long, short, fitted, oversized, cropped, leather, fur, military inspired, printed, pockets, collars—and so on, and so on. Okay, now on to how to style them:

« Classic: Wear your favorite leather vest over a graphic tee, and throw on some distressed denim.
« Menswear-inspired: Layer a tuxedo-esque vest over a button-down.
« Preppy: Throw a distressed denim vest over your favorite flannel.
« Feminine: Layer a fur vest over a chunky knit sweater.
« Comfy: Toss on a knit vest over a basic tee for a comfy, off-duty look.

And if all else fails—layer, layer, layer!

Vests-2 Vests-Collage-1
(Clockwise from top left: 1, 2, 3, 4)

Vests-4 Vests-5 Vests-Collage-2
(Clockwise from top left: 1, 2, 3, 4, 5, 6, 7)

Vests-7

We hope you’ve gotten some inspiration for how to style your vests this Fall! Just promise us you won’t go chopping off the sleeves of your favorite jacket.

Check back on Friday for new vest styles!

xoxo,
Soca

Designer Spotlight: Piney River Goods

_PBP6932 Photo by Patrick Biedrycki

Meet Curtis Patton, the man behind Piney River Goods—hand tooled leather goods made in Richmond, Virginia. Curtis and his family are truly incredible. They grow and harvest everything they eat—everything! We wanted to share Curtis’s work with you and give you a chance to win one of his handmade leather cuffs (giveaway details below)! Take a look at some behind the scenes photos of Curtis’s process.

_PBP6800 Photo by Patrick Biedrycki

“I started Piney River Goods because I have a great love of leather, especially carved leather. Nothing else in the world ages the same, it becomes more beautiful with wear and use, and betters itself with time. It’s a traditional craft that can’t be replicated by a machine. Much like playing a musical instrument, style and nuance can only come from doing it by hand. I draw and tool all of our own designs, we make our own templates, so each piece is different. I want to maintain a certain organic quality that can only be achieved by doing it this way.”

—Curtis Patton

_PBP6874 Photo by Patrick Biedrycki

_PBP6895 Photo by Patrick Biedrycki

Piney-River-Goods-Collage

_PBP6893 Photo by Patrick Biedrycki

We’re giving away a handmade leather cuff by Piney River Goods to one lucky winner! Head over to our Instagram to enter. One winner will be chosen Monday, September 8th at 5:00 p.m.

xoxo, Soca

Soca Unplugged: Fall Window Displays

Temperatures have been blazing in Birmingham this month, and while it’s hard to believe Fall is right around the corner, our stores are filling up with beautiful jackets, distressed denim, and booties! As much as we love Summer, we always look forward to this change in season. Cozy sweaters, scarves, layers—we can’t wait! Our Fall displays are up, and we’re so excited to share our inspiration and a fun DIY with you!

THE INSPIRATION
Window-Display-Inspiration
(Clockwise from top left: 1, 2, 3, 4, 5, 6, 7, 8)

IMG_7702

DIY: HOW TO MAKE OUR TRIANGLE PANELS
Do-It-Yourself

WHAT YOU’LL NEED
«
 Indigo Tie Dye Kit
« Large bucket or tub (or in our case—baby pools)
« Wooden stick
« Unprimed canvas or fabric
« Sewing machine
« Cutting mat
« Triangle template
« Rotary cutter

1. Before you start dying you’ll need to create your dye bath. Combine all the pre-filled packets included in the dye kit into your bucket of water. Use the wooden stick to mix all the packets together. Stir very slowly so you don’t let too much oxygen in. Once it’s foamy and green on top, cover the bucket and let it sit for at least 30 minutes. The longer you let it sit, the darker the indigo will turn out!

2. Submerge your fabric into the dye bath and let it sit for 10-30 minutes. Make sure every part of the fabric is immersed to make sure the fabric is equally covered in dye. When you take the fabric out of the dye bath it will look green at first, but don’t worry! It will turn indigo after a minute or two. After you take the fabric out and let it oxidize, you can re-dye it to get an even darker indigo. We dyed some of our fabric lighter and some darker to get some variation.

2

3. Wash your fabric and hang to dry.

IMG_8059

4. Once your fabric is washed and dry, you’re ready to start cutting the triangles. We used a 60° triangle template to create hexagons. Cut as many triangles as you like!

3

5. Sew your triangles together using a sewing machine to make a hexagon. Make sure the flat tips are facing the center. Once you’ve made several hexagons, sew them together to make a panel! We love the texture of the loose strings and raw edges facing the front, but you can trim the strings and flip it over for a cleaner look.

Window-Display

Window-Display-Collage

We hope you enjoyed this DIY. We’d love to see your finished creations! Send photos of your project to .

xoxo,
Soca

Designer Spotlight: Alabama Funk

Portrait Photo by Mary Katherine Morris

Alabama Funk is the collaborative effort of five creative artists: Anne Conway, who creates jewelry and drawings; Sandra Swann, who works with textiles; Drew Lormand, who does woodworking and visual art; Ron Crutchfield, who works with wood; and Rob Clifton, who creates visual art. Anne’s jewelry designs are one-of-a-kind handmade creations. She uses everything from vintage chains to found materials like bones, coins, and keys. Alabama Funk jewelry is available at our Tuscaloosa and Nashville locations, and we’re excited to announce that it will be available at our Birmingham location starting in September!

KeyNecklace
Photo by Charity Ponter

Eq5K54q_ckZvaGC1lmpuE2A70xGlAcO2uj6piaw9UAo
Photo by Charity Ponter

BulletCasing
Photo by Charity Ponter

Jade-Natacosm
Photo by Charity Ponter

Alabama-Funk-Giveaway
We’re giving away this Alabama Funk necklace to one lucky winner! Head over to our Instagram to enter. One winner will be chosen Monday, August 18th at 5:00 p.m.

xoxo,
Soca

Denim Spotlight: AG’s Contour 360

holding-calf-stretch

Arguably the season’s most anticipated pair of jeans is finally here! World renowned denim designers, AG Jeans, just launched a whole new type of denim called the Contour 360. After the release of their promotional video (watch below), the fashion world has been buzzing with anticipation for the line to come out. In classic bodies like the Ankle Legging, Farrah, and Prima, these jeans have the comfort and stretch of a yoga pant without the look of a cheap imitation fabric. They are, in a word, amazing.

on-toes-window-mirrorstanding-splitsone-toe floor-splits ballet-toes bend-foot-stretchstretching-on-barAG_Jeans_Contour360_2014-0037

OUR EXCLUSIVE CONTOUR 360 FABRIC DEFIES THE EXPECTATIONS OF TRADITIONAL DENIM, SCULPTING THE BODY WITH ALL-DIRECTION STRETCH. THIS INNOVATIVE MATERIAL OFFERS AN UNLIMITED RANGE OF MOVEMENT AND FLEXIBILITY, WHILE OPTIMUM RECOVERY ENSURES A SILHOUETTE THAT RETAINS IMPECCABLE FORM.
— AG JEANS

The AG Contour 360 jeans are available in our Birmingham and Nashville locations.

Style File: Baskin Champion

Sarah-Baskin-Champion-Miss-Alabama-Teen-USA-2014

We are so excited for this week’s Style File of our good friend and model, Baskin Champion! We first met Baskin back in 2012 when she modeled for us during Birmingham Fashion Week, and she quickly became one of the lovely faces of Soca. In addition to modeling, Baskin currently holds the title of Miss Alabama Teen USA. She will be competing in the Miss Teen USA pageant this weekend, and we couldn’t be more proud to have her representing our home state. Check out our interview with Baskin below!

Baskin-Champion-Collage-4

TELL US A LITTLE BIT ABOUT YOU.
I am from Birmingham, Alabama and I graduated from Vestavia Hills High School in 2013. I am currently a sophomore at Auburn University majoring in Apparel Design. One of my passions is modeling, especially for Soca Clothing. I am proud to be your Miss Alabama Teen USA and loving every second of it.

5

HOW DID YOU GET STARTED MODELING?
My modeling career began when I was in eighth grade when I joined a local modeling agency. It was my childhood dream to work as a model and be in the fashion industry. One of my first runway shows was actually for Soca Clothing at Birmingham Fashion Week.

WHAT IS YOUR FAVORITE THING ABOUT MODELING?
My favorite thing about modeling is being able to meet lots of new people and being able to play dress up on a daily basis. It has also given me a platform to share my love for Christ.

Baskin-Champion-Collage-2

WHAT HAS BEEN THE MOST EXCITING OPPORTUNITY YOU’VE HAD THROUGH MODELING OR PAGEANTS?
One of my most memorable and exciting opportunities was meeting Donald Trump at the Miss USA pageant in Baton Rouge.

WHAT ARE THREE THINGS THAT PEOPLE MAY NOT KNOW ABOUT YOU?
The first thing I think that most people do not know about me is that on my seventeenth birthday I summited the tallest free-standing mountain in the world: Mount Kilimanjaro. The next thing that most people do not know is that I love to travel. One of my dreams is to make it to every continent. So far I have made it to four of the seven. The last thing that people do not know about me is that I have a huge sweet-tooth. I love ANY type of candy!

2

WHAT WOULD YOU LIKE TO BE DOING IN FIVE YEARS?
In five years I hope to own my own clothing line that is cute and affordable for everyone!

4

WHAT ARE YOUR TOP FIVE BEAUTY PRODUCTS? DO YOU HAVE ANY SPECIAL BEAUTY TIPS?
Honestly, I do not like wearing makeup, therefore I opt out of wearing it most days! When I choose to wear makeup, I always make sure to have on my Becca Poreless Primer from Sephora and, of course, mascara. A unique beauty tip I use is that I clean my face with Witch Hazel every night before I go to sleep! I promise it prevents breakouts!

9

HOW WOULD YOU DESCRIBE YOUR OWN PERSONAL STYLE?
My style changes a lot. Most days I just dress to be comfortable, but if I am going out I always try to wear something different than what most people would think to wear! I like to express my individuality!

RCM_7221-Edit

WHAT FALL TREND ARE YOU MOST EXCITED ABOUT THIS SEASON?
I am excited that booties are back in! They make any outfit look super cute and chic! I cannot wait to wear mine with all my cute long sleeves and ripped jeans!

Baskin-Champion-Collage-3

WHAT ARE YOUR MUST-HAVE TRAVEL ITEMS?
When I travel, I always make sure to have my phone charger and my blanket! I can’t stand having a dead phone, and having a blanket is a necessity for sleeping on any trip.

Baskin-Champion-Collage-1

WHAT ARE YOUR TOP THREE FAVORITE PLACES IN BIRMINGHAM?
Flemings Steakhouse is my favorite place to eat, but Great American Cookies have the best desserts by far! My favorite place to find new clothes is Soca Clothing because they have super cute and trendy outfits!

ALT2014-0537

WHAT ELSE WOULD YOU LIKE OUR READERS TO KNOW ABOUT YOU?
What I’d like your readers to know about me is that I love what I do and that modeling has led me to new people and new experiences I couldn’t have had otherwise. I am currently representing Alabama in the Miss Teen USA pageant in the Bahamas, and I hope to make my home state proud.

Style-File-Questionnaire

Be sure to follow Baskin on Instagram and root for her this Saturday during the Miss Teen USA pageant! She will also be taking over Soca’s Instagram tomorrow, July 31st, so follow along!

xoxo,
Soca & Baskin

Denim Spotlight: A Gold E

A-Gold-E-2

We are so excited to feature Soca’s newest denim line, A Gold E! Founded 23 years ago by Jerome Dahan of Citizens of Humanity, A Gold E is not technically new, but they’ve recently re-launched with a completely new look. Starting in the 2014 Fall season, Kassia Meador will be the brand’s Creative Services Director. The world-renowned surfer and photographer has definitely played a big role in their re-launch. We’re loving the classic cuts, relaxed washes, and most of all, the price point—everything from $98-$138!

 A Gold E 3 A Gold E 4 A Gold E 5 A Gold E 6 A Gold E 7

A-Gold-E-Giveaway-Blog

We’re giving away a pair of A Gold E jeans to one lucky winner! Head over to our Instagram to enter. One winner will be chosen Wednesday, July 30th at 5:00 p.m.

A Gold E jeans will be available in our Birmingham and Tuscaloosa locations this week!

xoxo,
Soca

Style File: Christina of New Darlings

IMG_0787-copy
{Photo by Mary Claire Cook} 

It’s safe to say that we’re big fans of the husband and wife duo New Darlings. The two New-Yorkers-turned-Arizonians make one seriously adorable couple. Since we’ve been swooning over their Instagram and blog almost daily, we were so pleased that Christina agreed to do a Style File with us!

3

TELL US A LITTLE BIT ABOUT YOU.
I’m Christina (also known as half of @newdarlings on Instagram), and I live in Phoenix, AZ with my husband, Rob. We recently moved from New York to Arizona where we are currently living the newlywed life. I love Woody Allen films, and I will gladly eat a cupcake at any time of the day!

2

HOW DID YOU GET STARTED BLOGGING?
Rob and I have always loved taking photos together. We met when we were very young and didn’t have a ton of money, so we would spend our time going to parks, bookstores, anywhere we could explore …just taking silly photos together. When we moved from NY to AZ we found ourselves in a similar situation, so we decided to get out and explore our new city with our camera (and iPhones) in hand! The growth of New Darlings has really been an organic process. It truly is a creative outlet for the two of us. We never started Instagramming or blogging with intentions of gaining a following, but somehow along the way we’ve been blessed with meeting some truly talented and amazing people that we would have never met if it wasn’t for this Instagram and blogging community.

5

HOW WOULD YOU DESCRIBE YOUR BLOG AND WHAT DO YOU HOPE TO SHARE WITH YOUR FOLLOWERS?
We recently launched our website newdarlings.com! It’s an extension of our Instagram account, where we will be sharing favorite places, clothing items and little peeks into our home. Overall, we would have to describe it as a “lifestyle” blog, but we’re newlyweds in a new city who really just love to spend time together and experience new things. We get quite a few questions on our Instagram page about where we have found a certain dress or piece of furniture in our home; our blog will give us the opportunity to elaborate and share those things in a bit more detail with our followers. In the end, it will be a little door into our lives…what we’re currently loving and doing, and we can’t wait to share that with everyone.

New-Darlings-Collage
{Top photo by Jaci Marie Smith}

HOW DID YOU AND YOUR HUSBAND MEET?
We met in 2004, at a coffee shop in New York. A mutual friend had set it up as a double date, but we weren’t being set up for each other. We always laugh when we think back on it. We sat side by side all night, exchanging glances, laughing and trying to find out more about each other. We had no idea we were really being set up with other people. We sat in the parking lot long after the coffee shop closed and everyone else had left. We spent the night making future plans and talking about how we lived only a few miles apart, but never met until that moment. We can’t believe that was ten years ago.

4

WHAT WOULD YOU SAY ARE YOUR TOP THREE TIPS FOR COUPLES?
I’m not too sure if I’m seasoned enough to be giving relationship advice, however I can definitely share a few tips Rob and I have picked up along the way.

• Have fun together! Rob and I are pretty lucky to enjoy many of the same things, so it’s easy to go to a show together or just make a bowl of popcorn and sit in front of the TV together and chat about our favorite film. Whether it be baseball or crafting together, I think it’s important for couples to take some time out to just laugh, share their hobbies and enjoy one another.

• Random acts of kindness. It’s easy to get into a routine and forget to tell your loved one what you’re thinking or how you may be feeling. We like to leave little, surprise notes for each other around the house. One of my favorites is a note Rob left me a few weeks back. I came home from work to find one of our favorite movies sitting on the counter with a sweet little poem attached. It’s a nice way to show the one you’re with, you’re still smitten with them!

• And the most important one of all…talk, talk, talk and talk some more! It sounds cliche, but we really feel communication is key to a successful relationship! Sometimes it can be difficult to make time to just talk, but I can’t stress how important it is. Whenever we can, Rob and I make sure to have dinner together at our dining room table. No phones, the television is off, just him and me and some good ‘ol conversation. It gives us the opportunity to sit down, relax, talk about our day and whatever may be on one another’s mind. Our dinners usually turn into some interesting conversations and I’m happy to say that after ten years together, we’re still learning new things about one another.

1

WHAT ARE YOUR TOP FIVE BEAUTY PRODUCTS? DO YOU HAVE ANY SPECIAL BEAUTY TIPS?
I love trying out new products, but I definitely have my favorites that I always go back to no matter what!

Suave Dry Shampoo: I don’t wash my hair every day, so dry shampoo helps me go a few days in between washes while still keeping my hair fresh.

Christian Dior Show Backstage Mascara: Playing up my eyes, is one of my favorite things to do with makeup, so a good mascara is a must! I have tried SO many other brands, but I always go back to this one. The brush is huge and gives great volume and length!

• Blush: I love to add that rosy look to my cheeks with some blush, otherwise I could feel a bit washed out. I always find myself reaching for pink/peachy tones. Some of my favorites are: Pinch O’ Peach and Pink Tea by MAC.

Kiehl’s Clearly Corrective Dark Spot Solution: As someone with very sensitive and fair skin, even the smallest blemish leaves me with a mark or a scar. Keihl’s Dark Spot Solution has been the best product I’ve found to fade those marks. I use it in the morning and at night. It’s a bit on the pricier side, but lasts such a long time! It’s also comes in a nice glass bottle. Who doesn’t love pretty packaging?

Vaseline: This is a product I have been using since I was very young and one I could thank my Mom for. I use it at night to soften and moisturize my lips, but I also use it on my eyelashes which might come as a surprise! There are so many products out there, but I find dabbing a bit of vaseline on your lashes before bed, is the best way to grow and strengthen them!

desert2

WHAT IS YOUR FAVORITE SUMMER DISH?
My husband and I are pasta lovers! Pasta could be a heavy meal, especially in the summer time when it is so hot out. So, for a summer twist I like to make a lighter pasta dish with fresh tomatoes, basil, and garlic. It’s super fast and easy for those nights when you get home from work late or having company over on short notice.

IMG_8330
{Photo by Jaci Marie Smith}

IF SOMEONE WERE TO VISIT YOUR CITY, WHAT RESTAURANT WOULD YOU SEND THEM TO? WHY?
Although July will be our one-year anniversary of living in Phoenix, we are still newbies to this city and the state of Arizona. Every weekend we try to get out and explore what’s in our own backyard and feel pretty lucky to have found a few favorites. If we had to narrow it down to just one, currently our favorite is Carly’s Bistro. It’s a fun little spot in downtown Phoenix thats great for lunch or dinner. They have amazing sandwiches and the vibe is just amazing. On Sundays they have live jazz music and you could literally just sit there for hours, which we have done on more than one occasion.

WHAT ELSE WOULD YOU LIKE OUR READERS TO KNOW ABOUT YOU?
We have so many fun things planned for these next few months. We hope everyone will follow along with us at newdarlings.com! Thanks for reading!

New-Darlings-Questionnaire

Tomorrow Christina will be taking over our Instagram! Follow along as she shares a day in her life and be sure to follow @newdarlings for a special giveaway!

xoxo,
Soca & Christina

Designer Spotlight: Flash Tattoos

1

We know all you fashionistas have heard of Flash Tattoos—this year’s must-have accessory. In case you haven’t heard of them (we’ll assume you were taking a brief internet hiatus), Flash Tattoos are metallic, jewelry-inspired temporary tattoos that last about 4-6 days. They are perfect for the beach, music festivals, parties, concerts—wherever! They’re super fashionable and totally rad, and there are literally endless possibilities of how to wear them. Flash Tattoos are available at all Soca Clothing locations. All packs are $20-$30, depending on the set you choose. Check out some of our favorite Flash Tat inspiration down below!

2 Flash-Tattoo-Collage-1 3 4 5 6 7IMG_4288_1024x1024

Flash-Tattoo-Giveaway-2

We’re giving away the Flash Tattoo “Lena” pack to one lucky winner! Head over to our Instagram to enter. One winner will be chosen by Wednesday, July 22nd by 5:00 p.m.

GET FLASHY!

Get 20% OFF your first order when you sign up for Soca emails.
Be the first to hear about new items, exclusive sales, trends, and more!

Close
By signing up, you agree to receive emails from Soca Clothing. You may unsubscribe at any time.