Between football season, travel plans on the horizon and cocktail party season in full swing, our offices are buzzing with ideas to bring you the best shopping experience yet this fall, and this might just be our favorite idea yet. Soca Clothing is thrilled to announce the opening of our exclusive shop-in-shop experience in partnership with Bella Dahl. You can find the shop-in-shop now in our Homewood location, but trust us—we're just getting started.
Read on to get ALL the details on our exclusive shopping concept!
Why We Love Bella Dahl
If you’re a dedicated Soca shopper, you likely know (and love!) Bella Dahl for their ultra-soft women’s essentials with a laid-back vibe drawn from their Southern California roots. ‘That girl’ who lives in a button-down, distressed denim and an of-the-moment fedora and somehow makes it look effortless—that’s the Bella Dahl girl—and consequently, the Soca girl. We love the brand not only for the pride it takes in the quality of its clothing, with each item being hand-dyed, treated and quality controlled right here in the U.S.A., but just as much for the lifestyle built around the brand. What has now developed into a global brand is not only bringing luxuriously soft pieces to influencers and celebrities alike, but is translating the California-cool lifestyle into your life by way of one seriously cool garment at a time.
What is a Shop in Shop?
Bella Dahl is the first to launch this new shopping concept which will appear in key cities nationwide with a 110 to 190 square foot curated shop set up in select boutiques. For the October launch of the concept, Bella Dahl selected the three locations that best represent the demographic of the Bella Dahl customer, one of which includes Soca Clothing! Each shop features a selection of exclusive Bella Dahl items, from signature button-downs and wardrobe staples to of-the-moment jumpsuits and velvet pieces. More than just a ‘shop’, the concept is designed to provide the customer with an experience that blends elements of Bella Dahl’s “California’s casual cool aesthetic with the authenticity of each city,” says Women’s Wear Daily. Bella Dahl’s CEO Kerry Jolna also described each shop-in-shop as a “curated, thoughtful space to introduce the Bella Dahl brand as an experience and a memory. It’s an invitation to shop with us, and a platform for us to meet our customer, talk to our customer and connect with our customer. We’ve been designing for the Bella Dahl ‘dahl’ for years and are excited to meet her in person.”
Save The Date!
Our shop-in-shop has ‘soft opened’ already, so pop by our Homewood location any time to shop hundreds of exclusive Bella Dahl items which are being restocked daily due to high demand. However, we are so excited to host a Grand Opening Weekend on October 19-20 with giveaways, free gifts with purchase, and an exciting partnership with Hand in Paw. Stop in and shop Friday the 19th or Saturday the 20th to receive an exclusive swag bag for the first 50 customers each day to purchase Bella Dahl, and shop with a purpose all day each day with a portion of all Bella Dahl sales benefitting Hand in Paw. Hand In Paw’s ‘Kissing Booth’ will be on-site on Saturday from 11AM-1PM (and yes, it’s exactly as cute as it sounds!), so all furry friends are welcome to accompany you on your Saturday morning shopping spree.
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