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SOCA X BELLA DAHL LAUNCH PARTY RECAP

October 24, 2018

What. A. Weekend. From mingling with the best of Birmingham’s influencers, top customers and friends and family at our V.I.P. Launch Party on Thursday evening, to getting all Dahled up for GNO on Friday with sparkling wine and hors d’oeuvres, to a sunny Saturday filled with puppies and mimosas (no, really!), it’s safe to say that the Grand Opening Weekend of our Bella Dahl Shop in Shop was a success. In case you missed it (or are just itching to relive all the fun!), we’re detailing ALL the high points below of our favorite night: the V.I.P. Launch Party of Soca X Bella Dahl.

The Food

Soca Clothing Bella Dahl Shop in Shop Launch Party
Saw’s BBQ provided platters of delicious sliders for our guests to munch on Thursday evening. Saw’s is a staple of the Birmingham area, so we were thrilled to share a little Southern hospitality with both our west coast friends from Bella Dahl and our local VIP’s.

The Light Bites + Flowers

Soca Clothing Bella Dahl Shop in Shop Launch Party
Soca Clothing X Bella Dahl Shop in Shop Launch Party
The Pantry by Stone Hollow Farmstead provided an irresistible spread of locally sourced light bites both sweet and savory for the event, as well as beautiful flower arrangements to set the scene. Between dulce de leche and mounds of fresh French goat cheese, certainly no one left hungry!

The Music

Soca Clothing Bella Dahl Shop in Shop Launch Party
Birmingham favorite DJ CoCo provided music to set the tone of the evening under a string-lighted tent where friends and family gathered to celebrate and mingle.

The Scene

Soca Clothing Bella Dahl Shop in Shop Launch Party
Is it really a party without a stylish vintage furniture setup? VIPs were invited to relax on some of Prophouse’s chic velvet chaises while settling in with a cocktail.

The Drinks

Soca Clothing X Bella Dahl Shop in Shop Launch Party
Soca Clothing X Bella Dahl Shop in Shop Launch Party
Speaking of cocktails, Tito’s Handmade Vodka provided refreshments for our guests all evening long, including two signature cocktails for the occasion: Cucumber Basil and Blueberry Smash.

The Glam

Soca Clothing Bella Dahl Shop in Shop Launch Party
Soca Clothing Bella Dahl Shop in Shop Launch Party
Soca Clothing Bella Dahl Shop in Shop Launch Party
Soca Clothing X Bella Dahl Shop in Shop Launch Party
Our beautiful host of the evening, Danielle Maltby (who you might recognize from The Bachelor!) got all 'Dahled' up with the team of pros from The Glow App, styled a chic Bella Dahl jumpsuit, and mingled around the party with guests all night. 

The Team

Soca Clothing Bella Dahl Shop in Shop Launch Party
Soca Clothing Bella Dahl Shop in Shop Launch Party
Soca Clothing Bella Dahl Shop in Shop Launch Party
Soca Clothing Bella Dahl Shop in Shop Launch Party
Soca Clothing Bella Dahl Shop in Shop Launch Party
Soca Clothing X Bella Dahl Shop in Shop Launch Party
Soca Clothing X Bella Dahl Shop in Shop Launch Party
In a marriage of two greats, the West Coast and East Coast met to make this event truly spectacular. The West Coast Bella Dahl team came supercharged with the energy and effortless style of California while the East Coast Soca team met the undertaking with fresh ideas and its signature Southern hospitality to make guests feel right at home.

The Crowd

Soca Clothing Bella Dahl Shop in Shop Launch Party
Soca Clothing X Bella Dahl Shop in Shop Launch Party
Soca Clothing Bella Dahl Shop in Shop Launch Party
Soca Clothing Bella Dahl Shop in Shop Launch Party
Soca Clothing Bella Dahl Shop in Shop Launch Party
Soca Clothing Bella Dahl Shop in Shop Launch Party
Soca Clothing X Bella Dahl Shop in Shop Launch Party
Soca invited top customers along with friends and family from the area to celebrate the occasion. 

The Influencers

Soca Clothing Bella Dahl Shop in Shop Launch Party
Soca Clothing Bella Dahl Shop in Shop Launch Party
Soca Clothing X Bella Dahl Shop in Shop Launch Party
Soca Clothing X Bella Dahl Shop in Shop Launch Party
Soca and Bella Dahl partnered with the top influencers from Birmingham to promote the event, dressed them from head to toe in Bella Dahl, and provided amazing swag bags. 
Soca X Bella Dahl Influencers:
Danielle Maltby - @dmmaltby
Lindsey Lutz - @lifelutzurious
Heather Brown - @mylifewellloved
Halee McKenzie - @haleemckenzie
Natalie Gravios - @guacmylife
Savannah Roach - @savrosee
Mindy Rohr - @love_lexington
Merritt Elaine - @merrittelaine
Carlyle Thornton - @carlylethornton
Caroline Bramlett - @lcbstyle
Wesley Day - @haveawesleyday
Savilla Mountain - @savillamountain
Madison Freeman - @mbbfreeman
Danielle Yancey - @danielleyancey
Dana Wolter - @danawolterinteriors
Abbey Samford - @abnousabbey
Danielle Kerley - @playswellwithfood

The Cause

Soca Clothing X Bella Dahl Shop in Shop Launch Party
Proceeds of all Bella Dahl purchases from the entire weekend benefitted Hand in Paw, an organization which is near and dear to our hearts! They even made an appearance on Saturday with their adorable puppy Kissing Booth to support the cause. You can read all about Hand In Paw’s cause in our blog post here.

The Photos

Soca Clothing Bella Dahl Shop in Shop Launch Party
We paired up with several fabulous photographers to cover the event from multiple angles. Be sure to check out their work below!
JC Swoopes // Diverse Illusions
Many thanks to all of our amazing partners for making the event such a huge success!
Xo.
Soca & Bella Dahl
Next: SOCA LOVES HAND IN PAW | GRAND OPENING WEEKEND

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