SHE'S SO SOCA!

Meet Zoe Tenner! The daughter of Soca owners Jeff and Kathleen, this recent Ole Miss graduate decided to write a book during her senior year of college called 51%. We’ve...

Hello Spring! We’ve been waiting for you! As the weather starts to warm up we are ready to welcome a new season and the trends that come with it.  While...

The secret to turning a basic into the perfect outfit? Jewelry! Adding multiple pieces of jewelry to any outfit can easily take it to the next level. Basic tee and jeans? Add...

Is anyone else struggling to believe it’s already Valentine’s Day?! If this heart studded holiday snuck up on you as quickly as it did us, we’ve made a quick and...

Make sure her stocking is full of favorites! From our must-haves from Kitsch to skincare routine essentials from Mario Badescu to fun Spongelle add-ons, we know she'll love what's inside...

The Holidays are hectic enough, so we wanted to make crossing names off your shopping list just a little easier. With a something for everyone and a lot to love, we want...

Get excited because Soca Black Friday 2021 is happening ALL WEEK LONG.  All week, ALL REGULAR PRICED ITEMS WILL BE 20% OFF! There are no exclusions so make sure you have your...

 She's smart, hard-working, strong, and beautiful. What do you get the women who deserve it all? Mother's Day is just around the corner and we've got some ideas about what she...

It's that time of year again when the weather is warming up and our wardrobe is in need of an update. It's spring! We've got the latest trends at Soca and...

Dancer, changemaker, student, fashion lover; we want to introduce you to a young woman who is all of these things and more, Quincy Wilson. Here’s why we think she’s so Soca. 

Every year we work hard to bring our devoted customers the best deals of the year on trends everyone is shopping for!  It should be no surprise that we’ve had...

It's that time again! Twice a year, Soca customers look forward to our BIGGEST event of the year, the Love Fashion Event. Not only can customers look forward to scoring...

One of our favorite things to do at Soca Clothing is take a very classic, basic piece and show our customers all of the different ways they can wear it. In this post, we're showing you how to take our best selling Bella Dahl white button down and style it five different ways. 

Soca sits down with the designers of Bella Dahl to get the scoop on top trends for Fall and Holiday 2019—and a sneak peek at what's to come in Spring 2020!

We interviewed reps from top denim brands to hear what trends they are loving this season. Get the scoop from AG Denim, Citizens of Humanity, AGOLDE and DL1961, and shop all of their top denim trends at Soca!

It's that time again! Twice a year, Soca customers look forward to our BIGGEST event of the year, the Love Fashion Event. Customers can look forward to scoring 20% off their ENTIRE purchase and so much more!

Take a peek at some of the trends from the runway and the street that are giving us major inspo right now, and come visit us in stores or online to shop the hottest trends of the season!

As far as we're concerned, animal print is a neutral, and this year's trend radar seems to be on the same page. Shop our buyer's favorite animal print picks for the season!

To celebrate our famous collection of denim and unparalleled service from our denim experts, we're excited to kick off fall with The Denim Event. 

Sit down and chat with influencer Madison Freeman (@mbbfreeman) about all things fall fashion, weekend-wear and planning your next girls night in.

Get the first look at the hottest trends for fall fashion brought to you by Bella Dahl. Shop exclusive Bella Dahl styles you can't get anywhere else at our Bella Dahl Shop in Shop located at our Birmingham, AL location!

Sit down and chat with influencer Merritt Huey to talk all things style, travel, and lifestyle from Birmingham to Nashville.

Our 4th of July Lookbook just dropped—and you’re going to be looking SO good this holiday weekend.

Score 30% off denim shorts now through July 14th!

Shop Soca’s newest arrivals guaranteed to flatter any budget. Styles under $100, $75 & $50 hand-picked just for you. 

Rush week is almost here! Soca's stylists have consulted girls in the know to help plan your rush week outfit guide from A to Z. From ice water teas all the way to bid day, we've got your outfit lineup planned out perfectly (a.k.a. one less thing for you to worry about!)

You may have visited (and fallen in love with!) our exclusive Bella Dahl Shop in Shop in our Soca Homewood location, but did you know that dozens of exclusive Bella Dahl styles are now available online?

Grab your girlfriends, sun hats & sandals, and hit the road. We've got your 30A getaway styled down to the hour.

Our stylists at Soca have hand-picked and styled our favorite items in store for your big night out—or in!

Get a sneak peek at the hottest denim trends hitting stores this spring!

Go behind the scenes of NYC market with our head buyers to see what's in store at Soca this spring.

Still doing a little last-minute shopping? We won’t judge! Browse our picks of perfect stocking stuffers that everyone on your list will love!

Cross off everyone on your holiday shopping list with gifts under $100, under $50 and under $25! 

Shop the gifts on our buyer's wishlist this holiday season! For the hard-to-shop-for fashionista in your life, we've done all the hard work for you and curated the list of the chicest gifts on the market this season--all available now at Soca!

Now through December 31st, buy one pair of designer denim at any Soca location and receive 25% off your second pair!

Jewelry is always a best-seller during the holiday season, and we're giving you a guide of our top picks for the season to make Soca your one-stop-shop for all your gifting needs!

We're recapping ALL the high points below of our V.I.P. Launch Party of the Soca X Bella Dahl Shop in Shop.

Soca is excited to partner with Hand in Paw, Alabama’s premier Animal-Assisted Therapy provider, to celebrate their exclusive in-store Bella Dahl Shop in Shop October 18-20.

Soca Clothing is excited to announce its exclusive shop-in-shop experience in partnership with Bella Dahl, opening soon!

We're all in need of some much-needed rays and looking forward to a long weekend ahead. Whether you're headed to the beach or the lake, your outfits are the last...

S A T U R D A Y  E R R A N D S  Who said effortless couldn't be trendy too? We've got the tools for whatever Saturdays throw...

We started our Sloss Fest weekend last Thursday at our in store kick off party! We had a DIY flower crown bar set up right outside the store for everyone to have a flower crown for the weekend! Shout out to all the ladies who came by to make some lovely flower crowns. We had […]

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We know there are plenty of fancy summer night occasions for us all to attend…dinner with the girls, concert downtown, or a movie showing at the Alabama Theatre. What do we do when our strappy sundresses are a little worn out? We go with a sleek jumpsuit of course! Super comfy, but easy to throw […]

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The Inaugural Sloss Music & Arts Festival is a two-day music and lifestyle event taking place at Sloss Furnaces National Historic Landmark on Saturday July 18th and Sunday July 19th of 2015. An event that will not only bring great music to Birmingham, but will also highlight the regional craft beer and specialty cocktail scene […]

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Whats more American than ice cold Coca-Cola and your favorite Soca summer styles? Having them both on the Fourth of July, of course! Whether you’re taking a lake day, picnic before the fireworks, or a barbecue at home, we know you want to show your patriotic side and your style sense.    Shelby’s Look // […]

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It’s giveaway time! You could be the lucky winner of our Red, White, & You Giveaway. Win this Show Me Your Mumu Texas Kimono in Pineapple Pineapple, White Beaded Tassel Necklace, and a free pair of designer denim from Soca Clothing fit just for you! Tied or untied, the Mumu Texas Kimono can be styled […]

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Staying cute AND cool in these hot summer months is always a battle, but we bring good news! Victory is ours! How did we conquer this heat wave you ask? Why co-ordinates, of course! The material is light-weight, and stripes are always in! So what could make for a better summer outfit for a SOCA fashionista? […]

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We happen to be very fond of anything that makes us feel like we’re heading to the beach. This Show Me Your Mumu Texas Kimono in Rum Diaries definitely does the trick. So light and airy, it ruffles in the breeze almost as though we were taking an evening walk on the beach to cool […]

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