SHE'S SO SOCA!

We're all in need of some much-needed rays and looking forward to a long weekend ahead. Whether you're headed to the beach or the lake, your outfits are the last...

S A T U R D A Y  E R R A N D S  Who said effortless couldn't be trendy too? We've got the tools for whatever Saturdays throw...

We started our Sloss Fest weekend last Thursday at our in store kick off party! We had a DIY flower crown bar set up right outside the store for everyone to have a flower crown for the weekend! Shout out to all the ladies who came by to make some lovely flower crowns. We had […]

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We know there are plenty of fancy summer night occasions for us all to attend…dinner with the girls, concert downtown, or a movie showing at the Alabama Theatre. What do we do when our strappy sundresses are a little worn out? We go with a sleek jumpsuit of course! Super comfy, but easy to throw […]

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The Inaugural Sloss Music & Arts Festival is a two-day music and lifestyle event taking place at Sloss Furnaces National Historic Landmark on Saturday July 18th and Sunday July 19th of 2015. An event that will not only bring great music to Birmingham, but will also highlight the regional craft beer and specialty cocktail scene […]

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Whats more American than ice cold Coca-Cola and your favorite Soca summer styles? Having them both on the Fourth of July, of course! Whether you’re taking a lake day, picnic before the fireworks, or a barbecue at home, we know you want to show your patriotic side and your style sense.    Shelby’s Look // […]

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It’s giveaway time! You could be the lucky winner of our Red, White, & You Giveaway. Win this Show Me Your Mumu Texas Kimono in Pineapple Pineapple, White Beaded Tassel Necklace, and a free pair of designer denim from Soca Clothing fit just for you! Tied or untied, the Mumu Texas Kimono can be styled […]

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Staying cute AND cool in these hot summer months is always a battle, but we bring good news! Victory is ours! How did we conquer this heat wave you ask? Why co-ordinates, of course! The material is light-weight, and stripes are always in! So what could make for a better summer outfit for a SOCA fashionista? […]

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We happen to be very fond of anything that makes us feel like we’re heading to the beach. This Show Me Your Mumu Texas Kimono in Rum Diaries definitely does the trick. So light and airy, it ruffles in the breeze almost as though we were taking an evening walk on the beach to cool […]

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Warby Parker was founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses. Therefore, they take pride in providing fashionable and affordable eyeware to the masses while also serving those who don’t have the necessary funds to purchase their own. They […]

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1. Rebecca Minkoff – “Finn” Convertible Leather Clutch $195 A small bag that doesn’t take up much room when packing, but that you can take out to dinner at night! I love having a smaller crossbody bag or wristlet to be able to take to dinner, so I’m not having to take my big workbag. […]

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We’re proud to welcome our newest jewelry designer, Chan Luu, to the Soca family! Known for her signature wrap bracelets, the Vietnam born designer is a true trendsetter in the fashion industry. Whether your style is modern, bohemian, or classic, Chan Luu jewelry is sure to add interest to any outfit! Photo by Sincerely Jules We’re giving […]

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Spring is finally starting to creep its way back into our lives!!! *we jump for joy* Bring on the sunshine, warm days by the pool, and new spring prints to freshen up our look. After months of being wrapped up in dark, heavy layers, it’s so nice to let our arms and legs free! Spring […]

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Joie blouse // $198 J Brand cut-off shorts // $159 Rebecca Minkoff Mini Mac // $195 Mickey Lynn druzy necklace // $134 Free People sandals // $68

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We’re kicking off our newest blog series, Beauty Picks — five products that you can’t live without.  Check out our owner and CEO, Kathleen Tenner’s, favorite beauty bits! 1. Urban Decay – Naked On The Run $54 My best friend gave me this for Christmas and I travel with it everywhere I go. It has everything […]

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Chaser kimono // $136 Free People tank // $20 Citizens of Humanity Avedon jeans // $187 Rebecca Minkoff fringe bag // $125 Vanessa Mooney necklace // $172 Dolce Vita flats // $130

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The countdown has begun: Spring Break is only a few weeks away, and for those of us who aren’t in school…it’s time to celebrate the arrival of spring by taking a vacation! We’ve put together the ultimate packing list with all our vacation essentials for your spring getaway. 1.  Gunn and Swain Mexican blanket $35 […]

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Splendid striped top // $98 AG denim shorts // $155 Straw hat // $28 Rebecca Minkoff Mini Crosby Crossbody // $195 Free People espadrilles // $78

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Attention Free People lovers: your favorite boho brand just came out with these amazing candles! Scented with Eucalyptus and Siberian Pine — and with packaging to die for — these candles are a total dream. Look out for these candles in stores later this month, and be sure to enter our giveaway below! Be the first […]

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The first day of spring is less than a month away… How are you doing on those New Year’s Resolutions? Get out that list –there it is, #9, Start Doing Yoga. If it’s still there, not checked off the list, why not let spring be the time to grow your yoga practice! Annie Damsky, Owner […]

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Karlie Aztec Tank // $54 Bella Dahl Shorts // $92.50 Botkier Logan Convertible Wristlet // $128 Necklace // $22.50 Free People Sandals // $68 Bracelets // $16

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This month we’ve been inspired by white ensembles and interiors, messy braids, top knots, and fresh florals! Check out our favorite pins of the moment below. OUR FAVORITE BOARDS!

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Every girl should be able to master a fishtail braid, so we asked our friends at Wheelhouse Salon to share this fun tutorial with us! This textured braid is the perfect look for spring. For a more polished look, check out the braided updo below! Once you’ve finished fishtail braiding your hair, you’re ready to […]

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Show Me Your Mumu Animal Print Top // $124 Free People Bralette // $38 Floppy Hat // $36 Skinny by Jessica Elliot Necklace // $72 Lauren Merkin Leather Clutch // on sale for $99.99

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A Nashville native, now Birmingham resident, Graham graduated in 2003 with a degree in Graphic Design from Samford University. After six years in the agency world, she decided to step out on her own and focus on freelance graphic design & photography. She delights in branding new businesses and photographing food, fashion, products & homes. […]

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Head-to-toe white is our go-to look for spring. This monochromatic trend will instantly elongate your look. With spring approaching, now is the perfect time to add some new white pieces to your wardrobe. This trend is super easy to execute. Layer multiple white layers, mix different textures, and voilà!

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You might think Valentine’s Day is overrated, but there’s no denying that it’s the perfect excuse to throw on a new outfit and hit the town! Whether you plan on having a fancy dinner, going out with girlfriends, or staying in, one of these outfits will fit the bill. We love the idea of a date night […]

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It’s February, and that means we’re approaching the end of winter — finally! While you’re patiently awaiting spring, watch our video with style tips on bridging the seasons.

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AG White Denim Jacket // $198 Splendid Tee // $98 Velina Bracelets // $30-$55 Botkier Backpack // $298

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Superbowl Sunday is this weekend! If you’re anything like us, you’re probably more interested in the food and commercials than the actual game. So, we’ve rounded up three great recipes to bring to a Superbowl party! Plus, check out our what-to-wear guide below. Photo by Emily Schuman Basic Potato Tots WHAT YOU’LL NEED • 1 […]

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Free People Tie Dye Tunic // $128 AG Stilt Jeans // $176 Beaded Tassel Necklace // $58 Multiple Tassel Necklace // $28 Botkier Logan Wristlet // $98  

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Most people find it surprising that until 24 years old, I had never cooked — anything. To me, cooking meant frozen cheese sticks in the toaster oven. My first attempt at home cooking was actually more of an attempt to impress a guy — he’s now my husband, so something worked! After that, of course I had to […]

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Calling all shoe fanatics—we’ve rounded up our top three trends for spring footwear! We’re loving woven details, chunky flatforms, and laces for spring. Here’s a preview of what you can look forward to as the weather warms up! Airy, woven footwear is a must-have for the new season. You’ll be thankful to have a pair once the weather warms […]

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Sanctuary Military Jacket // $158 Splendid Tee // $74 Paige Verdugo Midrise Ultra Skinny in Anderson // $189 Dolce Vita Booties // on sale for $84.99 Floppy Hat // $36 Beaded Tassel Necklace // $68 Hoop Earrings // $12

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I believe that God has given all people specific gifts and talents that are to be used to show the world how good He is. This is basically where the idea for Wheelhouse began. In all things that I do, I want there to be purpose. At Wheelhouse, I believe the purpose is to serve people by […]

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No matter what your style is, there’s always a place for plaid in your wardrobe. Scarves, button downs, skirts, and jackets—the options are endless! We’re totally mad for plaid, and we can’t wait to transition this timeless print into spring! 1. Bella Dahl Plaid Button Down // $145 2. Plaid Scarf // $19.50 3. Plaid […]

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Bella Dahl Pullover Placket Button Down // $124 James Jeans Distressed Slim Boyfriend // $182 Floppy Hat // $36 Plaid Scarf // $19.50 Frye Reina Booties // on sale for $159.99

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The biggest trend our Buyers found on their latest trip to New York was the beaded tassel necklace. The booth was packed, and it’s easy to see why — these colorful tassel necklaces are definitely worth your fashion dollars. Ranging from neutrals to neons, these boho beads are sure to make a statement! These beaded tassel necklaces will […]

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Our buying team just got back from New York where they saw so many accessories for Spring. Check out their top three trend forecasts for pre-spring accessories below! Our favorite new handbag trend is the backpack! With an updated look with sleek, luxe materials, the backpack is definitely not just for kids. Ear cuffs, jackets, and crawlers […]

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This season we’re loving deep reds, magentas, and fresh nudes. Check out some winter lip inspiration as well as our must-haves below! 1. Sarah Happ The Lip Slip in The Pink: The perfect lip gloss with just a hint of pink.* 2. Yves Saint Laurent Rouge Volupté Lipstick in Nude Beige: A pinky nude than can […]

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We think every girl should be able to master some basic flat iron waves, so we asked our friends at Wheelhouse Salon to share this fun tutorial with us! These beachy, flat iron waves are the perfect starting point for any hair style. Owner and stylist Courtney Grimes showed us how to style these waves […]

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New Year’s Eve is just around the corner, and what a year it’s been! After a month of frenzied shopping and party hopping, it’s probably safe to say you deserve a drink. So, before the New Year’s ball starts to drop, we’d like to take a moment to share our favorite holiday cocktails with you! […]

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1. Mickey Lynn Druzy Necklace $96-$120 2. Vanessa Mooney Necklace $40-$298 3. Sonya Renée Necklace $70 4. The Giving Keys Necklace $35-$45 5. Skinny by Jessica Elliot Necklace $40-$72 6. Velina Necklace $110-$275 7. Tai Stud Earrings $32-$72 8. Piney River Goods Leather Cuff $25 9. Alabama Funk Vintage Coin Necklace $32-$39 10. Gorjana Laurel […]

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MY TOP TEN HOLIDAY ETIQUETTE RULES 1. Let the host or hostess know you will be joining and do not be late. Try and be ten minutes early — any earlier and the host may still be in a tizzy. Tizzy. I love that word. 2. Never show up empty-handed. Bring a bottle of champagne or […]

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1. Santa Boot Socks (other prints available) $16.00 2. 52 Christmas Activities $6.95 3. Christmas Nail Polish Set $7.95 4. Set of 5 Card Games $12.50 5. Lipgloss $3.95 6. Penguin Retractable Ear Buds $17.95 7. Kitty Change Purse $8.95 8. Squirrel Pen $6.00 9. Rudolf Socks (other prints available) $8.00 You can find all […]

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Loyal Stricklin is an idea built from nothing. One hide turned to two, two to four, and four to many more. With a few simple tools, we began our story: one built on hard work, late nights, and too many cups of coffee. We were tired of purchasing low quality goods that didn’t last more […]

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1. Kooba Leather Wallet $119 2. Mickey Lynn Necklace $104-$264 3. Echo Leather Gloves $98 4. White+Warren Cashmere Snood $198 5. Botaniko Body Scrub $48 6. Alex & Ani “Because I Love You, Mom” Bracelet $28 7. Piko Top $34.50-$38.50 8. Love Stitch Cowl Neck Sweater $62-$68 9. Velina Bracelet $60-$135 10. Soca Holiday Candle $14.95 […]

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