Our favorite summer holiday is right around the corner—the 4th of July! If you haven’t picked out your all-American outfit yet—fear not! We’ve rounded up our 4th of July favorites for you. 1. American Flag Scarf 2. Turquoise Beaded Necklace 3. 6-Layer Gold Chain Necklace 4. Sundry USA Basic Tank 5. Printed Ruffle Bottom Halter Romper […]
Roni met Christine in January of 2013 while in New York for market. They met at the Mercer Hotel while hanging with mutual friends. The two of them instantly connected while drinking cocktails and talking about babies! As soon as Roni got back to her hotel late that evening, she immediately looked up Christine’s blog, […]
We all know that girl with the perfect tousled beach waves…beautiful, textured and piecey. It’s the ultimate Summer go-to look. Last week Morgan took a trip to the beach and, of course, we had some major hair envy. Lucky for us she was more than happy to share her secrets with us! It’s as simple as 1, 2, 3….4, 5! A little product, […]
We’re so excited to share our styled shoot of musician Maria Taylor with you! Maria is a singer/songwriter born in Birmingham, Alabama where she currently lives with her husband Ryan and her son Miles. We had so much fun shooting her and her adorable son. Check out her two styled outfits below! Maria’s outfit: Vince maxi dress, Boho […]
We had a BLAST at Birmingham Fashion Week this year! There were so many amazing designers and retailers. We were honored to be a part of the finale on the Saturday night show alongside others like Heidi Elnora, Laura Kathryn, Rebecca Taylor, and Show Me Your MuMu! Here are some behind the scenes snapshots at some of […]
Mother’s day is this Sunday, and if you’re having trouble picking out the perfect gift—don’t worry! We’ve picked out thirteen different gifts that would be perfect for a mother of any age. Who wouldn’t love jewelry, flowy kimonos, or spring scarves? Show your momma some Soca love! 1. Floral Bohemian Kimono 2. Catherine Popesco Rhinestone […]
1. Nation shirt* 2. Vanessa Mooney Unicorn Ring 3. Vanessa Mooney Fenice Necklace 4. Striped Bell Bottom Pants 5. Vanessa Mooney Brittany Necklace – Turquoise Glass and Vanessa Mooney Brittany Necklace – White Glass 6. Vanessa Mooney Dinorah Cuff* * Available only in select stores.
This week we’re featuring one of our all time favorite designers, Vanessa Mooney! This self-taught bohemian babe designs accessories to die for. Handcrafted in Los Angeles, the jewelry is inspired by many different ethnicities and cultures. Recently she launched her first ever clothing line—which we’re obsessed with. With celebrities like Vanessa Hudgens, Katie Holmes, Sienna Miller, Jessica […]
Our Birmingham store is hosting a Show Me Your MuMu Trunk Show this Friday, April 25th, Saturday, April 26th, and Sunday, April 27th! There will be special Show Me Your MuMu styles only available this weekend so don’t miss it! We’re so excited to announce that Cammy, one of the designers/founders of Show Me Your MuMu, will be making a […]
1. J Brand 811 Mid-Rise Skinny Leg “Misfit”* 2. Vannessa Mooney necklace* 3. Brightly Twisted Scarf 4. Vanessa Mooney Dream Catcher Tank 5. Vanessa Mooney bracelets* and Alex & Ani assorted bracelets* *Available only in select store locations
Festival season is officially here! Coachella kicked things off this past weekend and there’s still many more to come—Shaky Knees, The Hangout, Bonnaroo, and Lollapalooza to name a few. People from all across the county come together to hear their favorite bands and celebrate the commencement of the warm-weather months. It’s your chance to take a vacation […]
Our denim feature this week is J Brand‘s Martini. These mid-rise flare jeans feature 5-pocket styling and a single-button closure. Although the Love Story (J Brand’s previous flare which is being retired) will always have a place in our hearts, we are in love with the Martini! This white wash “Blanc” is perfect for Spring and […]
Our buyer, Roni, just got back from Atlanta Market and we have tons of photos to share with you! Even though it’s barely Spring she was buying for Summer and Fall—and the stuff is amazing. Check out some sneek peaks of what you’ll be seeing at Soca in the coming seasons.
Each week we’re going to feature a pair of denim for you, and we’re kicking things off with one of our favorite brands: DL1961! The Emma is DL’s best-selling jean. A mid-rise skinny, the Emma hugs every part of the leg. With a 29″ inseam, the Emma is a full length jean on most girls […]
Meet two of the lovely ladies behind Soca: Morgan and Roni! Our Creative Director, Morgan, is one seriously stylish lady. Born and raised in Birmingham, AL, Morgan is a 29-year-old lover of DIY projects, sewing and all things creative. Her husband, Jordan, is a Senior Writer at Big Communications and they have three adorable kitties: Hazel and the twins: Betty and […]