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    12 Days of Christmas!

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    Alabama Native: Loyal Stricklin

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    Loyal Stricklin is an idea built from nothing. One hide turned to two, two to four, and four to many more. With a few simple tools, we began our story: one built on hard work, late nights, and too many cups of coffee. We were tired of purchasing low quality goods that didn’t last more […]

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    Holiday Gift Guide: For Your Mom (Or Mother-In-Law)

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    1. Kooba Leather Wallet $119 2. Mickey Lynn Necklace $104-$264 3. Echo Leather Gloves $98 4. White+Warren Cashmere Snood $198 5. Botaniko Body Scrub $48 6. Alex & Ani “Because I Love You, Mom” Bracelet $28 7. Piko Top $34.50-$38.50 8. Love Stitch Cowl Neck Sweater $62-$68 9. Velina Bracelet $60-$135 10. Soca Holiday Candle $14.95 […]

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    Denim trends we love: Winter White/Hardware/Coated

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    Contrary to popular belief, you can wear white after Labor Day. Winter whites are one of our favorite denim trends of the season. The neutral color palette makes styling a breeze. Don’t be afraid to rock this trend—trust us, it’s all white. If you’re looking to add some edge to your style, zipper-detailed denim is the trend […]

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    Holiday Gift Guide: Our favorite things!

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    1. Full Motion Denim $167-$218 2. The Giving Keys $35-$45 3. Floppy Hat $36 4. Soca Candle $14.95 5. Piko Top $34.50-$38.50 6. Echo Infinity Scarves $38.50+ 7. Boot Cuffs $14.95 8. Botkier Logan Crossbody $195 You can find all of these great gifts in our stores! Happy holidays!

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    Alabama Native: Alex Stone of The Pantry by Stone Hollow Farmstead

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    This family business has grown from a natural love for the land and nurturing the process to producing the finest cheeses, honey, specialty foods, botanicals, cosmetic extracts and cosmeceuticals. Honoring both her parents’ and her grandparents’ heritage, Deborah Stone founded Stone Hollow Farmstead in 1999 with her husband, Russell, and daughters, Fallon and Alexandra. The […]

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    Designer Spotlight: VELINA

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    Launched in 2011 by sisters Tina and Erica, VELINA is a collection of handcrafted jewelry and accessories inspired by art, travel and culture. They seek to bring each of these elements to life through every new collection. Their jewelry is handmade in their studio. Imported from all over the world, the materials are valuable, genuine, and natural. They recently […]

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    Style File: The Transatlantic

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    Photo by Shelby Gordon TELL US A LITTLE BIT ABOUT YOU. I’m a blogger, travel writer, and brand consultant living in Nashville. I travel quite a bit for work, which I love, but I’m just as happy being home in Tennessee. When I’m home, I like to hike with my beagle and frequent all the […]

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    Trends we love: Leather/Fur/Leopard

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    Leather is everywhere this season, and it’s no surprise to us. Fall’s hottest trend is back with a vengeance this year. From edgy chic jackets to slouchy leather skinnies, leather is our favorite material of the moment. Fur and faux fur is the trend to rock this season. The easiest way to work this trend into […]

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    Alabama Native: Jessie Pitts

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    Jessie grew up in Birmingham, Alabama with her five siblings. Her musical talents were unknown to many throughout high school until she got her first solo as a Sophomore at Spain Park High School. She became captain of the SPHS show choir and fell in love with performing. Her father, a musician, inspired her to […]

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    Celebrity Style: Bella Dahl

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    Jewelry trends we love

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    Soca Unplugged: The Pantry Hollow Holler Dinner

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    Once a month The Pantry by Stone Hollow hosts a dinner at the farmstead, and this month we were lucky enough to get to attend! The Pantry is one of our favorite places to eat in Birmingham. Their produce is some of the best in the area, and their interiors are to die for. At the […]

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    Our favorite Fall nail colors!

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    This season we’re loving deep, dark nail colors, and of course, metallics. Check out some nail art inspiration as well as our favorite colors below! 1. Bordeaux by Essie: A deep red wine with super rich color. It’s feminine yet dark and edgy. 2. Orage by Chanel: A bit of a splurge, but it’s the most beautiful deep blue! […]

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    Out with the old, in with the NEW!

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    Style File: Kalina Neely

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    Photo by Austin Lord TELL US A LITTLE BIT ABOUT YOU. I am a wardrobe stylist, shopping consultant, and style blogger living in Nashville. I am an avid animal lover; I ride horses regularly and have my own horse named Delila. She’s my baby! I also enjoy visits to local coffee shops, anything Jane Austen, and […]

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    Leela Hoehn Robinson of Native Bear

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    Photo by Claire Elise Mandrycky In honor of Design Week Birmingham, we’re featuring one of our favorite artists, Leela Hoen Robinson! Leela (nicknamed ‘Bear’) is the woman behind Native Bear, a design brand based out of Atlanta, GA. With a clean and subtle bohemian style, Native Bear products include everything from accessories to paper goods! Take a look at […]

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    Style File: Love, Karis

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    TELL US A LITTLE BIT ABOUT YOU. I dream. I wish. I hope. I pray. I try. I do. And with that quick prequel, I’ll introduce myself. I’m Karis. I would love to tell you I am a twenty-something-year-old, pulled-together, organized, detailed, fierce woman who attacks each day with a 10-step plan for success and that […]

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    Trend: Jogger Pants

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    One of our favorite trends for Fall is the jogger pant. This trend has a definite street style vibe, so it’s all about wearing it with confidence! The key is to dress them up so they don’t look like regular old sweatpants. We love them scrunched up past the ankles and worn with ankle boots or […]

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    What to wear to Cask & Drum!

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    Alabama Native: Milo Beloved

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    Photo by Graham Yelton Milo Beloved is a designer as well as a fashion and decor stylist who stumbled his way into Birmingham in 2008. Originally from Atlanta, Beloved moved to Birmingham seeking a fresh start and quickly fell in love with the growing community of artists. “Birmingham was electric for me. In Atlanta, networking […]

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    Designer Spotlight: Mickey Lynn

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    This month we’re excited to feature one of our favorite jewelry designers, Mickey Lynn! Mickey and her partner, Seth, started Mickey Lynn Jewelry in 2008 and have quickly become a well-known (and celebrity loved) brand. Earthy and delicate, Mickey’s designs are something to be treasured. Check out some of our favorite pieces below. “Mickey Lynn is […]

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    Style File: The Golden Natives

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    TELL US A LITTLE BIT ABOUT YOU. SYDNEY: I grew up in Raleigh, NC and am a southern girl at my roots. I moved to San Diego, CA in 2004 to get a BS degree in Interior Design. After I graduated, I worked for a firm in downtown San Diego for about 7 months, then got […]

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    What’s Pinteresting

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    This month we’ve been inspired by dark and moody colors, tousled hair styles, and hats. Check out our favorite pins of the month below. OUR FAVORITE BOARDS! Follow us on Pinterest here! xoxo, Soca

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    Trend: Distressed Denim

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    When it comes to denim, there’s nothing better than a perfectly worn-in, distressed pair of jeans. Blue or black, skinny or slouchy, cuffed or cropped—we love them all. A really good pair of distressed jeans can be hard to come by, but if you’re patient enough to hunt down the perfect pair, your wardrobe will thank you. Here’s […]

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    Shop on our Instagram!

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    Trend: Vests

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    One of our favorite trends right now is the vest (also known as: the sleeveless jacket). Now that Fall is right around the corner, we’ve been loving the layered look. Vests come in all shapes and sizes, and there’s not a type that isn’t in style right now: long, short, fitted, oversized, cropped, leather, fur, military inspired, printed, […]

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    Designer Spotlight: Piney River Goods

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    Photo by Patrick Biedrycki Meet Curtis Patton, the man behind Piney River Goods—hand tooled leather goods made in Richmond, Virginia. Curtis and his family are truly incredible. They grow and harvest everything they eat—everything! We wanted to share Curtis’s work with you and give you a chance to win one of his handmade leather cuffs (giveaway details below)! […]

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    Soca Unplugged: Fall Window Displays

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    Temperatures have been blazing in Birmingham this month, and while it’s hard to believe Fall is right around the corner, our stores are filling up with beautiful jackets, distressed denim, and booties! As much as we love Summer, we always look forward to this change in season. Cozy sweaters, scarves, layers—we can’t wait! Our Fall […]

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    Designer Spotlight: Alabama Funk

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    Photo by Mary Katherine Morris Alabama Funk is the collaborative effort of five creative artists: Anne Conway, who creates jewelry and drawings; Sandra Swann, who works with textiles; Drew Lormand, who does woodworking and visual art; Ron Crutchfield, who works with wood; and Rob Clifton, who creates visual art. Anne’s jewelry designs are one-of-a-kind handmade creations. […]

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    Denim Spotlight: AG’s Contour 360

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    Arguably the season’s most anticipated pair of jeans is finally here! World renowned denim designers, AG Jeans, just launched a whole new type of denim called the Contour 360. After the release of their promotional video (watch below), the fashion world has been buzzing with anticipation for the line to come out. In classic bodies like the Ankle Legging, […]

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    Style File: Baskin Champion

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    We are so excited for this week’s Style File of our good friend and model, Baskin Champion! We first met Baskin back in 2012 when she modeled for us during Birmingham Fashion Week, and she quickly became one of the lovely faces of Soca. In addition to modeling, Baskin currently holds the title of Miss Alabama Teen USA. She will […]

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    Denim Spotlight: A Gold E

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    We are so excited to feature Soca’s newest denim line, A Gold E! Founded 23 years ago by Jerome Dahan of Citizens of Humanity, A Gold E is not technically new, but they’ve recently re-launched with a completely new look. Starting in the 2014 Fall season, Kassia Meador will be the brand’s Creative Services Director. The world-renowned surfer and […]

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    Style File: Christina of New Darlings

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    {Photo by Mary Claire Cook}  It’s safe to say that we’re big fans of the husband and wife duo New Darlings. The two New-Yorkers-turned-Arizonians make one seriously adorable couple. Since we’ve been swooning over their Instagram and blog almost daily, we were so pleased that Christina agreed to do a Style File with us! TELL US A LITTLE […]

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    Designer Spotlight: Flash Tattoos

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    We know all you fashionistas have heard of Flash Tattoos—this year’s must-have accessory. In case you haven’t heard of them (we’ll assume you were taking a brief internet hiatus), Flash Tattoos are metallic, jewelry-inspired temporary tattoos that last about 4-6 days. They are perfect for the beach, music festivals, parties, concerts—wherever! They’re super fashionable and totally rad, and […]

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    Soca Unplugged: Roni’s travel essentials

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    1. NYR Organics Rejuvenating Frankincense Facial Wash 2. NYR Organics Frankincense Hydrating Cream 3. NYR Organics Frankincense Serum 4. Oribe Dry Texturizing Spray 5. Everyday Coconut Texture Spray 6. John Masters Organics Sea Mist 7. L’Oréal Homme Styling Matte Sculpting Pomade I like to keep my beauty routine as simple as possible when traveling. I mostly stick to using organic products, but every […]

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    Graphic tee love!

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    Alongside denim, graphic tees are one trend that will never fade. Casual, cool, simple with a punch of visual detail—graphic tees are the perfect weekend companion and wardrobe staple that allow you to express your personality. Simple, sporty, grunge, girly, quirky—whatever your style is, there’s a graphic tee for you! Photo credits: Chaser Brand, Free People, […]

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    Beach Essentials

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    We are determined to soak up every last bit of Summer before Fall hits. Last month our Creative Director, Morgan, took a trip to the beach and showed us how to get her totally covetable beach waves! She took a second trip this past weekend, and this time we wanted to share her beach essentials with you. From […]

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    Designer Spotlight: Jenny Bird

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    Toronto-based accessories designer Jenny Bird got her start with a collection of luxury handbags—winning her a trunk show at New York’s Henri Bendel. It wasn’t long before she expanded her line to include her signature indie-luxe jewelry. With a loyal following of celebrities and bloggers, her work has a reputation as one of the world’s best emerging accessory lines. […]

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    Style File: Julie Garcés

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    It’s such a small world! Roni first connected with Julie (Juls) through Christine from The C Word. She was instantly drawn to her rocker-chic look and her effortless way of mixing patterns in her day-to-day outfits. She fit the description of “I just threw this on, and I look amazing without even trying”. With her cute little […]

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    4th of July Roundup

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    Our favorite summer holiday is right around the corner—the 4th of July! If you haven’t picked out your all-American outfit yet—fear not! We’ve rounded up our 4th of July favorites for you. 1. American Flag Scarf 2. Turquoise Beaded Necklace 3. 6-Layer Gold Chain Necklace 4. Sundry USA Basic Tank 5. Printed Ruffle Bottom Halter Romper […]

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    Style File: Christine Fadel of The C Word

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    Roni met Christine in January of 2013 while in New York for market. They met at the Mercer Hotel while hanging with mutual friends. The two of them instantly connected while drinking cocktails and talking about babies! As soon as Roni got back to her hotel late that evening, she immediately looked up Christine’s blog, […]

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    How to get beach waves!

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    We all know that girl with the perfect tousled beach waves…beautiful, textured and piecey. It’s the ultimate Summer go-to look. Last week Morgan took a trip to the beach and, of course, we had some major hair envy. Lucky for us she was more than happy to share her secrets with us! It’s as simple as 1, 2, 3….4, 5! A little product, […]

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    Style File: Maria Taylor

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    We’re so excited to share our styled shoot of musician Maria Taylor with you! Maria is a singer/songwriter born in Birmingham, Alabama where she currently lives with her husband Ryan and her son Miles. We had so much fun shooting her and her adorable son. Check out her two styled outfits below! Maria’s outfit: Vince maxi dress, Boho […]

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    Soca Unplugged: Roni’s trip to Nashville

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    Last weekend Roni took a trip to Nasville! Here’s some photos from her trip as well as some of her favorite places to go in the area!

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    Birmingham Fashion Week 2014

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    We had a BLAST at Birmingham Fashion Week this year! There were so many amazing designers and retailers. We were honored to be a part of the finale on the Saturday night show alongside others like Heidi Elnora, Laura Kathryn, Rebecca Taylor, and Show Me Your MuMu! Here are some behind the scenes snapshots at some of […]

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    Mother’s Day Roundup

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    Mother’s day is this Sunday, and if you’re having trouble picking out the perfect gift—don’t worry! We’ve picked out thirteen different gifts that would be perfect for a mother of any age. Who wouldn’t love jewelry, flowy kimonos, or spring scarves? Show your momma some Soca love! 1. Floral Bohemian Kimono 2. Catherine Popesco Rhinestone […]

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    Style Breakdown: Morgan

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      1. Nation shirt* 2. Vanessa Mooney Unicorn Ring 3. Vanessa Mooney Fenice Necklace 4. Striped Bell Bottom Pants 5. Vanessa Mooney Brittany Necklace – Turquoise Glass and Vanessa Mooney Brittany Necklace – White Glass 6. Vanessa Mooney Dinorah Cuff* * Available only in select stores.

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    Designer Spotlight: Vanessa Mooney

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    This week we’re featuring one of our all time favorite designers, Vanessa Mooney! This self-taught bohemian babe designs accessories to die for. Handcrafted in Los Angeles, the jewelry is inspired by many different ethnicities and cultures. Recently she launched her first ever clothing line—which we’re obsessed with. With celebrities like Vanessa Hudgens, Katie Holmes, Sienna Miller, Jessica […]

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    In-Store Event: Show Me Your MuMu Trunk Show

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    Our Birmingham store is hosting a Show Me Your MuMu Trunk Show this Friday, April 25th, Saturday, April 26th, and Sunday, April 27th! There will be special Show Me Your MuMu styles only available this weekend so don’t miss it! We’re so excited to announce that  Cammy, one of the designers/founders of Show Me Your MuMu, will be making a […]

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