Festival season is officially here! Coachella kicked things off this past weekend and there’s still many more to come—Shaky Knees, The Hangout, Bonnaroo, and Lollapalooza to name a few. People from all across the county come together to hear their favorite bands and celebrate the commencement of the warm-weather months. It’s your chance to take a vacation […]
Our denim feature this week is J Brand‘s Martini. These mid-rise flare jeans feature 5-pocket styling and a single-button closure. Although the Love Story (J Brand’s previous flare which is being retired) will always have a place in our hearts, we are in love with the Martini! This white wash “Blanc” is perfect for Spring and […]
Our buyer, Roni, just got back from Atlanta Market and we have tons of photos to share with you! Even though it’s barely Spring she was buying for Summer and Fall—and the stuff is amazing. Check out some sneek peaks of what you’ll be seeing at Soca in the coming seasons.
Each week we’re going to feature a pair of denim for you, and we’re kicking things off with one of our favorite brands: DL1961! The Emma is DL’s best-selling jean. A mid-rise skinny, the Emma hugs every part of the leg. With a 29″ inseam, the Emma is a full length jean on most girls […]
Meet two of the lovely ladies behind Soca: Morgan and Roni! Our Creative Director, Morgan, is one seriously stylish lady. Born and raised in Birmingham, AL, Morgan is a 29-year-old lover of DIY projects, sewing and all things creative. Her husband, Jordan, is a Senior Writer at Big Communications and they have three adorable kitties: Hazel and the twins: Betty and […]