SHE'S SO SOCA! » FREE PEOPLE

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How to get beach waves!

We all know that girl with the perfect tousled beach waves…beautiful, textured and piecey. It’s the ultimate Summer go-to look. Last week Morgan took a trip to the beach and, of course, we had some major...
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Soca Unplugged: Atlanta Market

Our buyer, Roni, just got back from Atlanta Market and we have tons of photos to share with you! Even though it’s barely Spring she was buying for Summer and...

Style File: Creative Director and Buyer

Meet two of the lovely ladies behind Soca: Morgan and Roni! Our Creative Director, Morgan, is one seriously stylish lady. Born and raised in Birmingham, AL, Morgan is a 29-year-old...