SHE'S SO SOCA!

INFLUENCER SPOTLIGHT: MADISON FREEMAN

INFLUENCER SPOTLIGHT: MADISON FREEMAN

Sit down and chat with influencer Madison Freeman (@mbbfreeman) about all things fall fashion, weekend-wear and planning your next girls night in.
BELLA DAHL FALL PREVIEW

BELLA DAHL FALL PREVIEW

Get the first look at the hottest trends for fall fashion brought to you by Bella Dahl. Shop exclusive Bella Dahl styles you can't get anywhere else at our Bella...
INFLUENCER SPOTLIGHT: MERRITT HUEY

INFLUENCER SPOTLIGHT: MERRITT HUEY

Sit down and chat with influencer Merritt Huey to talk all things style, travel, and lifestyle from Birmingham to Nashville.
SOCA'S FOURTH OF JULY LOOKBOOK IS HERE!

SOCA'S FOURTH OF JULY LOOKBOOK IS HERE!

Our 4th of July Lookbook just dropped—and you’re going to be looking SO good this holiday weekend.
THE SUMMER DENIM SHORTS EVENT IS HERE!

THE SUMMER DENIM SHORTS EVENT IS HERE!

Score 30% off denim shorts now through July 14th!
BEST OF SUMMER UNDER $100, $75 & $50

BEST OF SUMMER UNDER $100, $75 & $50

Shop Soca’s newest arrivals guaranteed to flatter any budget. Styles under $100, $75 & $50 hand-picked just for you. 
SOCA'S RUSH OUTFIT GUIDE

SOCA'S RUSH OUTFIT GUIDE

Rush week is almost here! Soca's stylists have consulted girls in the know to help plan your rush week outfit guide from A to Z. From ice water teas all...
WHAT'S NEW FROM BELLA DAHL

WHAT'S NEW FROM BELLA DAHL

You may have visited (and fallen in love with!) our exclusive Bella Dahl Shop in Shop in our Soca Homewood location, but did you know that dozens of exclusive Bella...
SPRING BREAK OUTFIT GUIDE

SPRING BREAK OUTFIT GUIDE

Grab your girlfriends, sun hats & sandals, and hit the road. We've got your 30A getaway styled down to the hour.